Pergite and Infunnel have now integrated the new Mopedo DSP system with Oracles marketing automation platform Eloqua.
This makes it possible to use segments from Eloqua in advertising campaigns without the risk of exposing the customer database.
Mopedo replaces the external uncontrolled DSP (Demand Side Platform) by supplying the advertiser with its own DSP, securely inside the firewall.
A new live monitor showing the current ad bids is now in beta test.
For more information, please visit www.mopedo.com and www.infunnel.se